It Started with a Simple Dream

Hyderabad, 2024

Our story began in Hyderabad in 2024, the passion project of former banker Bhawya Joshi.
A Mother's Search

After five years in banking at Bank of Baroda, she saw a gap only a mother could: a princess dress that was both magical and genuinely wearable.
One Dress, One Brand

When she couldn't find it anywhere, she decided to make it herself — and that single dress became a brand.
A Growing Global Following

Founded out of Hyderabad, Fairy Frills is an AI-native, direct-to-consumer kids' fashion label. Today we ship to families across the US, UK, UAE, Canada, France, and Germany.
Bhawya Joshi, Founder

"Build the thing you personally couldn't find — when the problem is your own, you never run out of conviction."

Made for Her Magical Moments.

OUR VISION

To become the most loved destination for handcrafted kids' fashion worldwide, blending timeless craftsmanship with modern technology so that families everywhere can find — or create — the dress they always dreamed of.

OUR CRAFT

Thoughtfully Designed. Lovingly Crafted.

From the first sketch to the final stitch, every Fairy Frills outfit is created with attention to detail, comfort, movement, and the magic children bring to every celebration.
  • Designed for magical celebrations
  • Crafted with thoughtful details
  • Soft inner linings for added comfort
  • Made to move, play, and twirl
  • Quality checked before dispatch

Design & Sketch

Fabric Selection

Embroidery & Stitching

Finished & Worn with Joy

WHY FAIRY FRILLS

More Than a Beautiful Dress

Made for Magical Moments

Thoughtfully designed outfits for birthdays, weddings, festive celebrations, photoshoots, and unforgettable family moments.
Designed for Comfort and Joy

Beautiful details on the outside, with comfort considered on the inside so children can celebrate, play, and twirl freely.
Looks Made to Be Shared

Coordinated styles and twinning collections designed to make family celebrations even more memorable.
Thoughtful Personalisation

Selected designs can be personalised to make important moments feel even more special.
AI-Powered Shopping

Built AI-native from day one — our Virtual Try-On lets you preview a dress before you buy, and our AI Story Generator turns it into a magical fairy tale starring her.

COLLECTIONS

A Little Magic for Every Celebration

Princess Dresses

For fairytale birthdays and magical celebrations

Festive Indian Wear

Tradition designed with childhood joy

Royal Blue Swirl Mother-Daughter Dress Set
Mom-and-Daughter Twinning

Coordinated looks for memories made together

Personalised Outfits

Thoughtful details created especially for her

COMMUNITY

Made by Us. Made Magical by You.

The most beautiful part of every Fairy Frills outfit is seeing the memories families create in it. Tag @fairyfrills to be featured here.

What We Believe

Childhood Should Feel Magical

Children deserve outfits that make special moments feel even more memorable.
Beauty Should Never Forget Comfort

Every design should look beautiful while allowing children to move, celebrate, and enjoy the moment.
Details Make Memories Special

Thoughtful fabrics, colours, embroidery, and finishing transform an outfit into something meaningful.
Every Celebration Has a Story

We create outfits designed to become part of the memories families carry forward.

A NOTE FROM OUR FOUNDER

Every Fairy Frills outfit begins with imagination, but its story becomes complete when it becomes part of your family's celebration.

Thank you for choosing us for the birthdays, festivals, weddings, photographs, and little moments that become lifelong memories.

We hope every Fairy Frills outfit brings confidence to the child wearing it and joy to everyone celebrating with her.

With love,
Bhawya Joshi
Founder, Fairy Frills